https://citrusaustralia.com.au/news/latest-news/time-for-australian-citrus-is-now-indian-marketer
Keith established The SCS Group in the late 1980s as head of the agricultural commercialisation and enterprise project funded by the US in India. His prime focus is marketing premium foods to the Indian middle class. The SCS Group has worked on the campaign for Washington Apples in India since 2003.
India’s large and growing population, large middle class and fast-growing economy made it a market full of potential for premium Australian citrus and American Red Apple.
Success of the US in exporting premium apples to India, despite a 50 per cent tariff, highlighted a path Australian citrus could consider taking into the marketplace.
Australian Citrus, which has very little demand in Australia.
Found a BIG BOON, in India.
This Citrus is more liked in
Tamil Nadu, India, than Other States of India.
#mseswaran
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